External · open participation

Prediction game for lead generation

An open prediction game as a campaign building block — participation in exchange for consent, in your company's corporate design. Participant data flows into your CRM.

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Free of charge, no appointment needed. For procurement: Request a quote.

Participants: Open, with double opt-in
Setup: Around 15 minutes
Contact period: Throughout the tournament
Operations: Servers in Germany

Sale openEarly bird until 15/03/2027

Pre-order Women's World Cup 2027 now 24/06–25/07/2027

View tournament

What your participants see

Three views, all designed for the browser and for the phone — linkable from newsletters, social media and ads.

DashboardOverview of matchdays, your own points and ranking — the entry point after signing up.

PredictFixtures of the next matchday, enter a result, done. Takes two minutes on the phone.

Ranking and prize drawScoring over the whole tournament, with tiered prizes for the winners.

Who in your company needs what

A lead campaign involves five roles. What each of them gets is set out here — so you can obtain all approvals in one go.

MarketingWhat do I get out of it?

Create a demo account yourself and test it before booking
A reason to register, with recurring contact
Linkable from newsletters, social media and ads
Campaign page in your own corporate design

CRM and salesHow does the data reach us?

Export of participant data in all tiers
CRM integration via interface in the higher tier
Consent for each contact included in the record

Data protectionWhich documents will I receive?

Data Processing Agreement under Art. 28 GDPR, including annexes
Double opt-in with logged consent
Retention periods and processing purpose documented

LegalWhat needs to be reviewed?

Terms of participation for prize-draw mechanics
Privacy notices can be embedded on the campaign page
No need for private individuals to participate as contracting parties

ProcurementHow do I order?

Written quote with order reference
Payment by invoice
Price per tournament, no ongoing commitment

Which feature is in which package?

The comparison table on the price page lists every feature row by row and shows from which package it is included — with a description of each feature.

To the comparison table

Request a quote

From order to campaign

Timings are relative to kick-off of the first match. The latest sensible time to order is two weeks before.

Kick-off minus 6 weeksChoose a packageTwo tiers, graded by feature scope. Comparison on the price page.
Kick-off minus 5 weeksObtain approvalsClarify the Data Processing Agreement, proof of consent and terms of participation with data protection and legal.
Kick-off minus 3 weeksSet up the campaign pageUpload your corporate design, define mandatory fields and terms of participation.
Kick-off minus 1 weekLaunch the campaignLink from newsletters, social media and ads; data flows into your CRM.